Stop Thinking Crypto Is "Too Expensive"
Most people never buy an asset because of a number in their head — not because of anything they learned about the asset itself. In this video, the core idea is simple: your personal frame of reference has nothing to do with what something is worth.
Your Frame of Reference Is Not a Valuation Method
A million dollars might feel like a lot. Or a hundred thousand. Or ten thousand. Whatever that number is for you, that's your frame of reference — and it's shaped entirely by your own financial situation.
Take two people. One has a million in retirement, a million in cash, and home equity on top of that. They buy one Bitcoin at $10,000 and barely notice it leave the account. If it goes to zero, their life doesn't change. Now take someone fresh out of college carrying debt with very little saved. To them, $10,000 is enormous — they'd have to borrow to do it.
It's completely fine for the second person not to buy. But notice what's happening: the decision is being made on affordability, not on value. Those are two different questions, and confusing them is one of the most common beginner mistakes in crypto investing — the kind of thinking error worth catching early if you're building a real process.
"Expensive" and "Overvalued" Are Not the Same Word
A share of Microsoft costs what it costs regardless of how you feel about the price tag. If you pull up the P/E ratio, compare it against competitors in the industry, run the analytics, and conclude "this is slightly above fair value by my estimate" — that's a valuation. That's work. That's a real reason to pass.
Saying "it's too expensive" with no research behind it isn't a valuation. It's a reflex.
Crypto triggers that reflex constantly because the price history is so dramatic. Bitcoin has been a dollar. Ten dollars. A hundred. A thousand. Ten thousand. Fifty thousand. A hundred thousand. Plenty of people now say "I wish I'd bought at $1,000 — but no way at $100,000," while it remains entirely possible that a $100,000 Bitcoin is worth a million someday. Not a prediction. Just a reminder that "a million is way too much" is a statement about your frame of reference, not about the asset.
If you want to move past the sticker-shock reaction, learning to read a chart and size up an asset properly helps. Working through how to analyze crypto price charts with TradingView gives you something more useful than a gut feeling about whether a number sounds big. So does understanding why market cap matters more than unit price — a $100,000 coin and a $0.10 coin tell you nothing until you know the supply behind them.
Evaluate Crypto Like You'd Evaluate Anything Else
The honest position here is that a lot of crypto is going to zero. Some of it will keep performing. The only way to sit on the right side of that line is to actually do the research — the same way you would with a stock, a business, or a property.
That means asking what the asset does, who uses it, how supply works, and what would have to be true for it to be worth more later. It does not mean asking "does this number feel like a lot to me?"
It also means thinking about the time horizon. If you genuinely believe in crypto as a decades-long investment rather than a trade, the account structure you hold it in starts to matter. Investors taking that view often look at holding crypto inside a tax-advantaged retirement account, and iTrustCapital is one of the more commonly used providers for exactly that setup — worth reading about if long-term holding is your actual plan rather than a story you tell yourself.
Do the Work, Then Decide
Passing on an asset after research is a legitimate decision. Passing on it because the price sounds intimidating isn't a decision at all — it's a default. Learning how to buy Bitcoin safely as a beginner is a far better use of an afternoon than arguing with a price tag.
If you want to think about crypto as an investment alongside people doing the same, join the Skool community at skool.com/crypto-profit, where we work through what actually makes sense to hold and what doesn't.
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